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Wix website builder review

Our Verdict

An outstanding website architect, Wix is irresolute how developers recollect virtually website design. It has a powerful editor, splendid ecommerce features, and dandy 24/seven client support.

For

  • • Powerful interface
  • • Creates mobile-ready sites
  • • Excellent ecommerce tools
  • • Huge list of templates

Against

  • • Intimidating interface for novices
  • • Prices are higher in the US
  • • Difficult to change templates
  • • Limited site traffic assay

Tom'south Guide Verdict

An outstanding website architect, Wix is changing how developers think about website design. It has a powerful editor, splendid ecommerce features, and nifty 24/vii client back up.

Pros

  • +

    • Powerful interface

  • +

    • Creates mobile-ready sites

  • +

    • Excellent ecommerce tools

  • +

    • Huge list of templates

Cons

  • -

    • Intimidating interface for novices

  • -

    • Prices are higher in the U.s.a.

  • -

    • Hard to change templates

  • -

    • Limited site traffic analysis

Wix is a website architect, a tool for designing, creating, and publishing a website with minimal coding. Wix's intuitive browser-based wizards make building a gorgeous, vibrant, and professional person website simple, even if you've never created 1 before.

In our comprehensive Wix review, nosotros look at its features, functioning, pricing, and support to see why it's considered one of the best website builders, the best ecommerce website builders, the best small concern website builders, and fifty-fifty one of the best spider web hosting services available today.

Wix: Plans and pricing

Wix's personal pricing plans

Wix has 4 paid plans designed for personal utilize (Paradigm credit: Wix)

Wix has significantly different plans and pricing depending on your state. We'll focus on US pricing here, but note that Wix plans are frequently a lot cheaper if you're not in the US.

In that location'south a free plan that's great for checking out the service, simply it also has some astringent limitations. Notably, you tin can't use your own domain name, and advertisements will be shown prominently on your website. When it's time to upgrade, there are no fewer than four plans for personal utilize and three for business. Many of the plans include a 50% discount for the first term.

The Philharmonic plan ($14 a month) is the cheapest plan designed for personal use. You get an advert-gratis website, a free domain for a year, and support for up to xxx minutes of video.

The sweet spot for most people is the Unlimited plan ($xviii a month). This plan includes unlimited bandwidth, 10GB of storage infinite, and back up for 1 hr of video. You besides get search engine optimization and visitor analytics tools gratuitous for the first yr.

Next is the Pro program ($23 a month). It adds a logo design tool and an events agenda app for free for the first year. Or you lot can choose the VIP plan ($39 a month), the nigh notable added feature of which is priority customer care.

Wix's business pricing plans

Wix has iii plans for ecommerce, but the cheapest Business organisation Basic programme is enough for most SMBs (Epitome credit: Wix)

If you desire to sell goods through Wix, you'll need a Business plan. Despite its proper noun, the Business Basic Program ($23 a month) includes enough features for most small businesses looking to sell online. You get secure online payments, recurring payments, customer accounts, and a complete ecommerce platform.

The Business Unlimited plan ($25 a month) adds automated sales tax, drop-aircraft past Modalyst, and production reviews by KudoBuzz. In addition, storage space is bumped up to 35GB. The Business VIP plan ($35 a month) has priority client support and customized analytics.

Wix's pricing, therefore, is pretty good, and is comparable to that of its closest competitors, Weebly and Squarespace. The old's personal plans are slightly cheaper than Wix's, but its ecommerce plans are more expensive. Squarespace, on the other manus, is slightly more expensive than Wix, but doesn't accept equally many features.

Building a website with Wix

Wix's onboarding wizard asking which type of website to build

The Wix onboarding magician asks you near the website you want and builds a template from your answers (Image credit: Wix)

Wix'south onboarding experience includes the option to use its Artificial Design Intelligence (ADI) system or spring straight to creating a template-based website in the editor.

Wix ADI is a wizard that asks you some questions about the type of website you envision. Based on your answers, Wix will create a template website for you with all the features you need. For example, if you specify your plan to sell products through a subscription model, your website will start with an online shop fix to sell subscriptions, saving you precious fourth dimension.

While other website builders have similar wizards, we experience that Wix ADI is the slickest, with some intelligent design choices that rapidly assistance you get the website you desire. Yous can utilize information technology to add together social media accounts to your site, and it tin can search the internet for content related to your business organisation and niche.

Wix's templates, organized into categories

Wix'southward templates are organized into categories such equally Photography, Existent Manor, and Wellness (Image credit: Wix)

Your Wix website will start as a template blueprint that y'all mold into your own unique, individual website by irresolute text, images, layouts, pages, and on-site elements.

You can check out a full demo of all templates to see how they expect on desktop and mobile earlier you choose i. However, information technology isn't easy to change your template after y'all've chosen one, unlike with other website builders. Instead, y'all need to build a new Wix website and transfer your files across to it.

Wix has just under 1,000 professional person templates roofing a vast assortment of genres, and then you're spring to notice something close to your intended vision. This is vastly more Weebly and Squarespace. And if you prefer, you tin can cull a blank website template and build your ain site from the ground upwardly.

Wix's Editor demonstrating how a site looks in preview mode

The Wix Editor uses a WYSIWYG interface, so when you lot brand changes to your pattern yous can come across the changes immediately (Image credit: Wix)

Now it's time to edit your website using the Wix Editor. With all its toolbars and buttons, it'southward a more intimidating interface than those of virtually other website builders, just it doesn't take long to acquire how to use it.

When you click on any button, text, paradigm, link, or other page element, a context card will pop up with options for editing it. Click on a text box, for example, and you can change the formatting, colors, and text furnishings. You can drag the text to some other location, rotate information technology, or ready information technology to animate. Every contextual menu has a Assist push that answers common questions about the item tool.

You can drag and drop elements wherever yous want on the page. This makes for a highly versatile tool, but if you make extensive changes to layout, you demand to keep checking that your site all the same displays well on mobile devices.

Wix's App Store presented within the website builder

Additional site features are available via the Wix App Store (Image credit: Wix)

The buttons down the left side of the interface are used to edit your website navigation menu, add pages, change the background, and add elements to the folio. You lot'll find all the usual options here, including buttons, text, photos, videos, and social media widgets. There's likewise the option to add together apps, which change how your website works.

You tin can choose from up to 300 apps in the Wix App Market, either made by Wix or past tertiary parties. Depending on your needs, you could add together email marketing, social media posting, accounting, or map apps to your site. There are as well apps for collecting leads, analyzing traffic, and interacting with visitors.

Some specialized apps tin can make running a particular type of online business a cakewalk. For example, Wix Hotels creates a smoothen online booking experience, and Wix Restaurants allows for online bookings through the platform.

Apps accept their ain pricing plans. Virtually are free to get started with, simply boosted features may require an ongoing subscription.

Wix Photo Studio being demonstrated within the Wix Editor

You tin apply color filters to images with Wix Photo Studio (Image credit: Wix)

Worth noting is Wix's first-class photo editor, which is sufficiently powerful to avoid the need for an external editor like Photoshop. You can upload an image from your computer or pull one straight from online resources like Facebook, Flickr, and Instagram. You lot also accept the selection to use Wix's free images or buy images from Shutterstock, all from within the interface.

Once you've uploaded an image to your Wix web space, you can use Photo Studio to crop, resize, enhance, and adjust information technology. Yous can too add text, overlays, backgrounds, and color filters.

Wix's Video Maker tool being demonstrated within the web editor

Wix has a Video Maker tool for creating professional looking videos from template designs (Epitome credit: Wix)

Like to Photo Studio, Wix includes a tool for editing your videos. While you won't be giving Stanley Kubrick a run for his money anytime soon, the video editor does offer more than features than you typically get from a website builder.

Yous tin can add together text to your videos, merge videos together, and use styles that give your video a unique look. You tin can even cull from hundreds of backing tracks, all for gratuitous.

Avant-garde editing with Wix'southward Velo Dev Mode

Wix's Velo Dev Mode demonstrated

With Velo Dev Mode, you get a development environment for Wix where you can directly add JavaScript code (Image credit: Wix)

When you want to do something unlike with your Wix website that doesn't fit the template model, you have a few options. You lot tin can find an app that does it for yous, add HTML lawmaking to your site, or use Velo Dev Mode.

Velo allows site owners to add features to their site that previously required a website programmer to program. These features include custom forms, dynamic pages, and databases.

For case, with Velo, you lot could take user input from a course, store it in a simple database akin to a spreadsheet, and display pages dynamically using this information.

Selling online with Wix

Wix's Editor in use showing how to add a store to a website

You can add a shop to your Wix website at the bear upon of a button (Paradigm credit: Wix)

Wix has excellent ecommerce features when yous choose a business plan. Add together the Store element to your website, and yous'll instantly have a template shop populated with goods that you tin can replace with your own.

You can edit the product pages, shopping cart, and thank you pages, and there are extensive options for setting up aircraft, taxes, subscription payments, coupons, and production variations.

The Wix App Store has a long listing of third-party apps you can use to sell niche products. You lot tin add your Etsy shop to Wix, sell digital downloads, offer gift cards, showcase Amazon products, run a drop-shipping visitor, or run an eBay store—the list goes on.

You can accept all the usual payment processing options, similar credit cards, PayPal, Square, and Stripe. The fee for Wix Payments differs depending on the international region. In the United states of america, you lot are charged 2.9% of the transaction corporeality plus $0.30 per transaction.

Pricing plans for Wix

You get a limited demo of Ascend by Wix for costless on all plans (Paradigm credit: Wix)

Wix has its own app for sending email blasts called ShoutOut, and in that location are third-party apps for pop email marketing tools like Mailchimp. Similarly, yous'll detect third-party apps for social media marketing and pay-per-click advertising.

Wix doesn't have great site-traffic reporting built in. There are a few third-party apps in the Wix App Shop that address this, and you can use Google Analytics or Facebook Pixel if you take a paid business relationship, but it feels like an oversight.

If these tools sound basic, it's because marketing from Wix is a separate product called Ascend. Email marketing, forms, chat boxes, and social media posts are bundled into Ascend, and information technology costs $10 a month for a plan that includes five email campaigns and five social media posts per calendar month. For an unlimited plan, you'll pay $49 a calendar month.

Customer support

Wix's online Help Center

Wix has an first-class help center stocked with useful articles (Image credit: Wix)

Wix has a well-stocked aid center bachelor from within its interface. More complex tools like Velo Dev Mode have their ain dedicated help sites, with getting started guides, video tutorials, API (awarding programming interface) references, and stride-by-pace exercises.

If you need customer support, your start port of call is a support ticket. You lot tin can request a phone recollect, too. This is available 24/vii, even for free accounts. During our testing, nosotros contacted support several times and ever got a call back within 5 minutes, which is impressive.


Alternatives to Wix

Wix'south most direct competitor is Squarespace, some other all-in-one website editor. Squarespace's interface is easier to employ, especially for less technically-minded site owners who don't need Wix'southward more advanced tools. Squarespace also arguably has better quality template designs than Wix, even if it has far fewer.

Using WordPress for your website instead of Wix is another selection. WordPress offers you lot even more versatility than Wix, with thousands of templates, themes, and plugins. Information technology's the most established content management system available today, and you can build just about any type of website with it.

But generally, it takes more than effort to build and manage a WordPress website than a Wix site, as in that location are many more moving parts you're in charge of.

Wix: Final verdict

Wix offers you the perfect mix of streamlined website design and creative freedom. It's a multi-faceted tool that'southward a paradigm shift in how professional person websites tin can be created and managed.

The problems we found with the service were minor and seem to be addressed with the introduction of Editor X, the upcoming new Wix interface. We'd similar to see improve visitor monitoring congenital into the app and designs that piece of work perfectly on mobile without requiring tweaking, simply Wix stands alpine as the most well-thought-out and versatile website builder bachelor today.


Farther reading on website builders

If you lot cull Wix, take a look at our step-by-step guide outlining how to build a website with Wix; and if you're building an ecommerce website, how to build an ecommerce website. Nosotros also reviewed Editor X, the new platform from Wix targeted towards users with more than experience.

Richard brings over 20 years of website development, SEO, and marketing to the table. A graduate in Information science, Richard has lectured in Java programming and has built software for companies including Samsung and ASDA. Now, he writes for TechRadar, Tom's Guide, PC Gamer, and Creative Bloq.

Source: https://www.tomsguide.com/reviews/wix-review

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